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ActiveCampaign vs Trustoo
ActiveCampaign has paid plans from $19/mo, and offers more plan tiers (4); Trustoo has a free plan and paid plans from $11.99/mo, and has a larger review base (1,591 reviews).Last checked Oct 30, 2026. From public Shopify App Store listings. How we rank
What makes each one different
ActiveCampaign
- offers more plan tiers (4)
- has a longer track record (since 2012)
Best for: stores that want room to move between plans.
Trustoo
- has a free plan
- has a lower starting paid price ($11.99/mo)
- has a larger review base (1,591 reviews)
- holds a higher star rating (4.9★)
- is a newer build (launched 2022)
Best for: stores that want to start on a free plan.
Both are top-rated email marketing apps. This read is generated only from differences in their public listings, not from opinions.
Full lineup
| ActiveCampaign App CardApp Store ActiveCampaign Marketing | Trustoo App CardApp Store CWILL(Trustoo) Product Reviews | |
|---|---|---|
| Pack Rating | 39 | 88 |
| Stars | 4.5★ | 4.9★ |
| Reviews | 258 | 1,591 |
| Rating breakdown | 5★75% 4★14% 3★2% 2★2% 1★7% | 5★97% 4★1% 3★0% 2★0% 1★1% |
| Free plan | No | Yes |
| Cheapest paid (real monthly cost) | $19/mo | $11.99/mo |
| Free trial | Not listed | Not listed |
| Pricing tiers |
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| Integrations only this app lists | Checkout Google Ads Google Sheets Meta Advertising Quickbooks Square Typeform | Not listed |
| Features only this app lists | Email campaigns SMS campaigns Social media Newsletters Pop-ups Forms Landing pages Discounts Promotions Upsell emails Cross-sell emails Checkout emails Exit intent Abandoned cart Welcome emails Follow-up emails Win-back emails Product recommendations Drip campaigns Subscriptions Surveys Custom campaigns Editor tool Templates AI generation Custom code Custom fonts Import and export Email domains Consent collection Email capture list Triggers and rules Automations Targeting Segmentation Tagging Reporting Insights and tips Analytics A/B testing | Not listed |
| Languages | 7 languagesPortuguese (Brazil), Portuguese (Portugal), French, Italian, German, Spanish, English | Not listed |
| Built for Shopify | No | Not listed |
| Launched | February 24, 2012 | January 13, 2022 |
| Developer | ActiveCampaign 1 N Dearborn St, Suite 500, Chicago, IL, 60602, US | CWILL |
| Source | Shopify listing fetched 2026-10-30 | Shopify listing fetched 2026-10-30 |